Our mission is to inspire and empower busy women (and men) to create lives and relationships they love.

Project Love

Hello! We’re Selina & Vicki, the founders of Project Love and we’re on a mission to inspire and empower you to create a life and relationship you love.

We do that through our fortnightly podcast show and our practical products that are designed to help you bring about the changes you want to make in your life (from finding love to changing career). We pride ourselves on making cool self-development tools that even self-help cynics can get into!

In our fortnightly Project Love podcast show we dive deep into juicy topics around life and love, talking from the heart with openness, honesty and curiosity and we invite guests onto the show who are willing to do the same. The podcast has reached over 240k listens and has included guests like Emma Gannon and Marianne Power.

Our online platform ‘Get Ready for Love’ has helped women all over the world to transform their love lives and has enjoyed rave reviews in Psychologies, Grazia, Glamour and Red magazine.

Our end-of-year journal ‘Goodbye, Hello’ last year was enjoyed in over 32 countries and is currently available in Oliver Bonas stores all over the UK.

Project Love has been featured in Metro, Grazia, Huffington Post, Glamour, The Independent, Marie Claire, Stylist, Red and Psychologies magazine and we’ve worked with brands such as Airbnb, Paperchase, Frame, Soho House, Sonos and as part of our mission to bring more love into the world.


About Selina - The Official Bio

For the past 10 years Selina Barker has been making it her business to understand what it takes for people to feel truly happy and fulfilled in life and how they can design lives and careers they love.

She was co-founder of, then went on to run her own career coaching business, with TED Talk speakers, directors at Google and award-winning rap artists among her clients.

Her mission is to help people find what really makes them come alive and show them how to make that the focus of their life and work.

Thousands of people around the world have participated in her coaching programmes & online courses – from life design retreats in Goa to online programmes with over 300 global participants.

She has been featured in 6 best-selling books on career and lifestyle and was recently invited by Vogue to feature on a TV series on wellness.

For many years she lived a free range life, with her business in a bag, coaching clients and running courses as she explored and experienced the world – she travelled the UK for 6 months living and working in a yellow campervan named Beryl, she road-tripped down the coast of California and then back up again, she sailed past glaciers and pods of whales through the fjords of Chile, lived like an artist in BsAs and painted in the mountains of Canada.

She is now enjoying a new kind of adventure as a mother, living in London with her partner and their 3 year old son.

Selina Barker - Project Love

Vicki Pavitt
About Vicki - The Official Bio

With a degree in Psychology and training in coaching techniques NLP (Neuro-Linguistic Programming) and EFT (Emotional Freedom Technique / Tapping), Vicki specialises in helping women to lead happy and healthy love lives. Vicki is a Love Coach, NLP Practitioner, EFT Practitioner and the former Dating expert for

Vicki has been featured in The Independent, Female First, Metro, Marie Claire, Grazia, Psychologies magazine, Stylist, Glamour and Huffington Post. Her clients (past and present) include Airbnb, Paperchase, Frame, Soho House, and Sonos.

Vicki draws on her 10 years experience in Marketing, working with clients such as Sony, Google, YouTube, and M&S to help women manage the stress and overwhelm of living a busy and fast paced life.

What started as a skills swap between friends many years ago, with Vicki helping Selina turn her love life around and Selina helping Vicki break out of the 9-5 and do what she loves, has evolved into a platform that helps other women do the same - to create a relationship and life that they love.

When Vicki isn't spreading love through podcasts, coaching and online courses, she is listening to disco, buying far too many books and learning to DJ. She lives in East London with her husband Pav (check out their real love story here) and their dog Buddy (who they rescued from their holiday in Thailand).

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How it all began

Project Love began as two friends helping each other to bring about change in one another’s lives.

Vicki helped Selina sort out her messy love life and find true love with another and Selina helped Vicki to figure out what she really wanted to do with her life and create a career and life that she loved.

We had so much fun helping one another bring about big positive changes in our lives and it made us realise how powerful love can be when you commit to filling your life with it. And so we decided to make love our business, bringing together our skills and experience as a love coach and life coach and well, the rest is history.

That spirit of sisterhood and helping one another make positive changes in our lives, the big and the small, is at the very heart of Project Love. Community and sisterhood is everything to us.

Now we can’t wait to help you create a life and relationship you love.

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