The Kindness Method - interview with Shahroo Izadi

🎧 You can also listen to this and all of our other podcasts on Apple Podcast (iTunes) and Spotify.

Join Selina this week as she dives deep into conversation with Shahroo Izadi, author of the amazing ‘Kindess Method’ - the book that is taking the world by storm. Shahroo is a behavioural change specialist who has developed the ‘Kindness Method’ as a way to help people bring about long-lasting change in their lives, from overcoming addictions to alcohol, drugs, food, negative self-talk…you name it.

Shahroo is living proof that her method works – after years of yo-yo dieting she shed over 8 stone (and has kept it off ever since).

What is so astonishing and exciting about this book is that it shows how the key to changing a habit for good is not harsh discipline and strict self-control but self-love and kindness.

If you want to kick a habit once and for all THIS is the book that will help you do it.

So tune in and listen to Shahroo share her pearls of wisdom about making long lasting change, the power of kindness and how sugar really is one of the hardest drugs to quit!

Buy 'The Kindness Method' on Amazon
Find out more and book a session with Shahroo Izadi at


PODCAST - Self love lessons learnt from ‘28 days of love 2019’


Oof what a podcast episode we have in store for you today! We have just come to the end of our self love challenge, ‘28 Days of Love’ and we have so many fresh insights and lessons to share with you, this podcast is packed full of them!

Tune in to hear us talk about:

  • Our top lessons learnt from practicing self love for 28 days to build a self love habit (which has also included the breaking of old habits!)

  • All of the ways that we resisted self love during the challenge and how we overcame that resistance

  • Our misconceptions and limiting narratives around self love and how we challenged them to expand our definition of what it really means to love yourself

  • How simple it really can be to treat yourself with love each and every day (and how it really requires very little time and zero money!)

  • The importance of self compassion on your self love journey

  • and much much more!

(And here is the TED talk that we mentioned from Tracy McMillan, ‘The person you really need to marry’ (it is so gorgeous!))

Now, with 28 Days of Love having come to an end, we would love to hear from you what journey you’d most like us to take you on next. It will take no more than a minute to answer this ONE question from us in the survey below. We can’t wait to see what you all vote for!

Create your own user feedback survey

x Selina & Vicki

P.S. If you haven’t yet started 28 Days of Love (our free self love challenge!) and you would like to then it’s not too late, you can start any time! Head over here and download your free PDF guide to getting started (plus you’ll also find a big list of ideas to get you started on your self love journey)


PODCAST - The Trouble with Self Love - why we resist it so damn much!


When it comes to self love, we seem to have got ourselves into a right pickle and so we got together to talk about that, sharing fresh insights from our self love challenge ‘28 Days of Love’. We can’t wait for you to listen to this week’s episode!

Tune in to hear us talk about:

  • The most common narratives and misconceptions around self love and the impact these are having on us and the way that we treat ourselves

  • The many misunderstandings around self love and how as a society, we don’t actually value the inner work of self love and self care  

  • How our perfectionist tendencies can hijack self love and limit us from really experiencing the power of it

  • Why self love can feel rebellious (and why that’s a good thing!)

  • Why we can resist self love so damn much

  • And much more!

    🎧 You can also listen to this episode (and all of our other episodes) on Apple Podcast (iTunes) and Spotify.

We really hope you enjoy this episode, always recorded with love.

x Selina & Vicki

PS If you haven’t yet started 28 Days of Love (our free self love challenge!) and you would like to then it’s not too late, you can start any time! Head over here and download your free PDF guide to getting started (plus you’ll also find a big list of ideas to get you started on your self love journey)


PODCAST - How to bring magic to the mundane - interview with Tiu de Haan


Last week Selina went to visit the wonderful Tiu de Haan - the ritual designer, creative facilitator and intuitive mentor who has among her list of clients, the United Nations, L’Oreal, Google, neuroscientists, economists, world-leading quantum physicists and burnt out Londoners!

 Selina joined Tiu on her magical boat in the heart of London to discover how she helps people to create moments of meaning in their daily lives and experiences that bring them back into a deeper connection with themselves.

 Join them as they talk about:

  • How to reawaken your sense of wonder

  • How to bring magic to the mundane

  • How to honour your natural ebbs and flows in life

  • How to create micro moments in the day to reconnect to your deeper self

  • How to align your life with your natural seasons, cycles and daily energy rhythms

  • How to master the art of napping

  • Radical self care

  • and a whole lot more!

🎧 You can also listen to this episode (and all of our other episodes) on Apple Podcast (iTunes) and Spotify.

To find out more about Tiu - her online courses, workshops and 1-2-1 adventures (where you get to hang out in her magical boat too!) head over here. (There are all sorts of wonderful games and online classes for you to choose from in her online shop, so be sure to check it out!)

And if you’d like to buy the online course - Possibility of Wonder - then simply enter LOVE when you get to the checkout and you’ll get £20 off!


Lots of love,

Vicki and Selina



PODCAST - Committing to Self Love | Interview with Melody Godfred, founder of Fred and Far


We are so excited for you to listen to today’s episode as Vicki got to interview the absolutely wonderful and incredibly inspiring Melody Godfred, founder of Fred and Far and the author of ‘The ABC’s of self love’.

If you haven’t come across Fred and Far before then you are in for such a treat with this week’s episode! Fred and Far is a self love movement that is empowering women all over the world. And it started with a self love pinky ring (which are absolutely gorgeous btw, check them out over here).

In this episode, we talk about Melody’s own journey to self love, the lessons she has learnt along the way, the power of boundaries + self compassion and how self love and sisterhood will save the planet. Plus so much more!

🎧 You can also listen to this episode (and all of our other episodes) on Apple Podcast (iTunes) and Spotify.

This is such a special one, we can’t wait for you to listen to it!

x Selina & Vicki

Ps jussssst in case you missed it, 28 Days of Love (our self-love challenge) has begun over on Instagram and it has been so much fun so far! With 28 Days of Love we’ll show you just how easy it can be to give yourself a dose of self-love each and every day (no matter how busy you are). And what a difference it can make! We would love you to join us (it’s not too late!) <3 head over here for all of the details on how to take part.


PODCAST: The art of intuitive eating, listening to your body and feeding your soul

headshot of Pandora Symes - founder of Rooted London

To celebrate 'Self-Care Week’ this week we invited holistic nutritionist and founder of Rooted London, the delicious Pandora Symes, to join Selina for a deep-dive into the topic of intuitive eating, how to listen to your body and the importance of feeding your soul with what it really needs. 

This one is guaranteed to nourish and might even get you falling a little more in love with that clever and beautiful body of yours.

Have a listen below or download it over on iTunes (and don’t forget to subscribe and leave a 5 star review when you’re over there ;) )

x Selina & Vicki


To find out more about Pandora & the coaching, workshops and online courses she has to offer (and for a website PACKED with amazing recipes) visit


How to create your own daily self-love matter how busy you are

I’m writing this to you at 6.18am under a cosy blanket with a hot cup of tea. I love being the first one up, the flat totally silent.
It is pure, guilt-free, nowhere-else-I-need-to-be me time. There's no other time of day where I feel this sense of calm, peace and stillness. I've been practicing this morning ritual for the last few months. It’s my new personal ‘project love’.

And it’s much needed...towards the end of last year I was feeling burnt out and exhausted, struggling to find time for me, my calendar bulging with work commitments. Basically too much pink (in my colour coded google calendar, pink is work) and not enough green (wellbeing and me time) and so I decided that this year was about being more green and scheduling myself into my calendar. I realised that the mornings were the one time of day that I could claim as my own. And so now mornings have become sacred to me, giving me space to reflect, be still, take stock and check-in with myself. They set the tone for the day and I have become so fond of this time with me, like catching up with an old friend.

I start with a journalling exercise ‘morning pages’, a tool from the book ‘The Artist's Way’. The idea is that you write a stream of consciousness when you wake up (3 pages specifically), to ‘get to the other side’ (as Julia Cameron would say, author of the book). I’ve been writing about anything and everything that’s been percolating when I wake up. Sometimes it’s profound, other times it’s more like a pity party for one (which Julia encourages as any whinging and complaining needs to be processed so you can move on and get on with your day!).

I've been approaching the project like a builder, adding more layers as the ones before get stronger. A morning gratitude practice has been added in, writing down things I’m thankful for, including ways I am grateful and proud of myself. Some days are more challenging than others and some mornings I feel like I have nothing to say but persistence is key. Recently I’ve also been using guided meditations on Headspace and I've been dabbling with morning exercise but still resisting that one to be honest (working on it!). On the days that I have a little more time I've been indulging in a morning bubble bath and audiobook (currently listening to Caroline Myss’s Energy Anatomy and it is blowing my mind). It feels sort of rebellious, like I’ve been let in on a well kept secret.

Through this process, I've discovered that what I need the most is just to be heard. I am the speaker and the listener. And I’m feeling the effects of it already. I am complaining less out loud, I feel calmer, clearer, more connected to myself and connected to what's important to me. I feel more control of my day and better able to deal with challenges when they arise. And I feel more engaged with life.

What it all comes down to is treating myself like a good friend, with love, kindness, respect and devotion. Spending quality time with me. This sacred time has become like oxygen to me. I need it. I crave it. The main thing I've learnt is how to trust myself. I have a sort of quiet confidence that no matter what happens during the day, I can handle it. Feeling like “I've got this”.

That is the power of having a daily self-love practice.

And it doesn’t matter how busy you are, even with just 2 minutes a day, you can create a self-love ritual for yourself. And you really will feel the difference.

So if you want to learn how to design your own self-love practice, no matter how busy you are, then come and join us at our next Online Project Love Salon event  ‘Self-love for busy women’ on 22nd May at 1pm UK time.

We'll be digging deep into the topic of practicing self love even when you have a jam packed schedule. You'll learn how to design your own self-love toolkit based around your lifestyle and we'll be sharing with you what our own personal self-love practices are and how we work them into our own busy lives.

And as a special summer treat, it’s totally free!

>>> To register for a free ticket to the event and receive the recording from us afterwards SIGN UP OVER HERE

Plus we’ll be announcing an exciting new Project Love membership programme that we've been experimenting with for the last 3 months (with great results for us and the women that have been doing it with us!) and now we're ready to open the doors to you too!

V x


PODCAST: Interview with Chloe Brotheridge, author of 'The Anxiety Solution'

We have a treat of a podcast for you, as we got to interview Chloe Brotheridge, author of 'The Anxiety Solution: A Quieter Mind, a Calmer You'. Chloe, a clinical hypnotherapist and anxiety expert, wrote 'The Anxiety Solution' to help women manage modern anxiety triggers like perfectionism, social media pressure, people pleasing, fear of failure and fear of success.

Listen in to hear us discuss why anxiety is affecting more women than men (research shows that women are twice as likely to experience anxiety than men), how anxiety can show up in our love lives and why it’s so exhausting to be everyone’s cup of tea. Plus a whole lot more. We absolutely loved talking to Chloe! 

Listen to the podcast below or download it over on iTunes or Soundcloud

Lots of love,

Selina & Vicki XX


PODCAST | How to set healthy boundaries and learn the art of saying 'no'

We’ve got a fresh new podcast for you to enjoy, all about the importance of setting healthy boundaries and learning to say 'no' (the loving way).

It’s a topic that has been coming up a lot lately among our Project Love communities and our friends. It seems to be something everyone knows they need to get good at, but they get stuck on how to do it.

And so we’ve dug in deep and taken a look at why it is so important, why people often get stuck when it comes to setting boundaries and saying ’no’ to people, and how to do it the healthy loving way.

Listen to it below or download it over on iTunes or Soundcloud

Lots of love,

Selina & Vicki


Write yourself a love letter this Valentine's day

This year, in true Project Love style, we are hijacking Valentine's Day and making it all about self-love. Instead of making this day of love all about romantic love and focusing your attention on others that you love or lust after, we want you to turn all that love right around and in on yourself, starting with the way that you speak to yourself. 

Why? Because learning to speak to yourself like you would your best friend - with love and support - is one of the most powerful things you can do. It is a life changer and key to your happiness and success.

Just imagine what it would be like to spend a day with a voice in your head that was loving and supportive, that was always there for you, that had your back and would remind you that you were loved.

Wouldn’t that feel great?

Imagine all the things you would have the confidence to do. You would make yourself a top priority in life and fill that life with the things that made you happy. You would look after yourself well, follow your dreams and design a life for yourself that you truly loved. A life that would feel as good as it looked.

Now think about the voice that you tend to use on yourself day to day. Often we are our own harshest critics, with a voice in our head that is constantly pointing out what we have done wrong or how we should have done better.

A day of listening to that is exhausting, feels rubbish and has you playing small.

So this Valentine’s Day we are encouraging everyone to turn up the volume on their loving inner voice to hear what it has to say.

How? By writing a letter to you, from your wise older self.

It is a simple exercise that can be surprisingly powerful.

The idea is that you imagine your wise older 80 year old self is sending a message back to the woman you are today. She has the gift of hindsight and knows that everything works out well for you in the end and right now she wants to give you some encouragement, love and support at this point in your life.

You might at first think that you won’t be able to come up with anything, but people are usually surprised at how much this side of them believes in them and loves them.

We invite you to give it a go and share with us how you get on!

Here is what you do:

1. Treat yourself to some special letter writing paper (some lovely sets over at Paperchase)

2. Download 'The Project Love Guide to Writing Yourself a Letter from your Wise, Older Self'

3. Share your favourite line from the letter you wrote to yourself over on Twitter using #selfloveletter and @ProjectLove or why not take a photo of your letter and share it with us on Instagram using #selfloveletter and @loveprojectlove

We will be sharing your love letters during Valentine’s Week <3

Selina & Vicki x

PS for those in London, we will be at Paperchase (Tottenham Court Rd store) on Weds 8th Feb for an evening of self love and letter writing - tickets here - come and write your love letter with us!



What if you found out that the whole purpose of life was just to ENJOY it?

On Monday we did a talk at the Electric - Soho House - in London all about 'How to stay happy and grounded in a fast-paced life'. It's a HUGE topic that we dedicated a whole podcast to recently - listen to it here.

And ever since we did the talk I've been thinking back to a blog post that I wrote six years ago that served as a powerful wake up call at a time when I was running a million miles an hour, taking on waaaay too much and living off a constantly caffeinated and adrenalised high, while underneath it all I was exhausted and unhappy.

The blog post was my way of grabbing myself by the shoulders, gently shaking me with love and saying 'Why are you doing this to yourself?!'.

Why was I pushing myself so hard? Noone was asking me to do that, so why did I feel that I should? Who was I doing it all for? Was I expecting to get some kind of prize at the end of it all?

Finally as I lay one night collapsed on my sofa, in full blown burn out, I scribbled out this blog post and drew this little postcard.

It marked a turning point for me and I've never forgotten the message I gave myself that day.

So if you have a tendency to push yourself too hard, take on too much, put other people's needs ahead of your own and forget to prioritise the things in life that make you truly happy, then have a read of this.

This message is for you too.

"Imagine if, when you die, it turns out that there IS a heaven and a pair of pearly gates. And when you get there, standing there is god himself looking down at you. You're in the spot light.

You're waiting for the big judgement, the ultimate test, hoping desperately that you did OK, that you did enough, that you were good enough, helped enough people, weren't too selfish, weren't too mean.

You stand there fingers crossed as he flicks through the portfolio of your life and then he smiles and asks calmly,

'So did you enjoy it?'

'Because that's all we wanted. For you to enjoy your time on earth, enjoy the experience of being alive, discover what made you come alive, what made you happy and spend your life doing that...that was what it was all about'.

Imagine that.

Imagine after all that striving and hard work, it turns out that the best thing you could possibly have done for yourself, the people around you and the earth as a whole, was to discover what makes you come alive, follow your heart and spend your time on earth doing that. Imagine that.

I like this game. Try it. Day dream the scene for a moment (no requirement to believe in god for this to work), the moment where you are told that the whole point of this game called life was to create and live a life you love because THAT above all is what the world needs.

What would your reaction be? Play it out.

Here's how my scene pans out.

I'd stand for a moment agog. And then I wouldn't be able to hold back.

"Seriously?! Was that all I had to do?! Why didn't anyone tell me!? Why did I listen to all those people saying that I should be doing this and that?! Why didn't you send some kind of message?!"

I think god would probably look back agog at me.

"What do you mean I didn't tell you?!" I imagine god saying back somewhat indignantly, if gods are allowed to be indignant.

"You had that fridge magnet up for twenty years saying 'don't ask what the world needs, ask what makes you come alive and then go and do that, because what the world needs is people that have come alive', you built a whole career around that message. So you did know"

If heaven had rocks, I'd be kicking them by now.

"Yeah, but I wasn't sure if that was really allowed - enjoying life so much, having such a good time. Why didn't you just tell everyone it was allowed and that we ALL had a choice and it wasn't just that I was 'lucky' but it was simply that I chose to make it happen. You could have helped me out"

I imagine myself bursting into hot tears of frustration. Thinking back to all those hours, days, years spent doing what I thought I 'should' rather than what made me happy, what made me feel alive. All those years standing in my own way, all that time feeling guilty for having a life I loved, trying to make up for it, apologising for it, feeling guilty for it.

I'd want to go back in time and show myself this scene, send it to myself like a picture on a postcard.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (this is the postcard I created after I'd written the blog post)

                   (this is the postcard I created after I'd written the blog post)

I'd tell myself to stop feeling guilty about having a life I love, but instead to celebrate it and enjoy it. To get comfortable with it, embrace it, relax into it. That this is allowed. That everyone has the choice to create a life out of the stuff they love and that just because not everyone chooses to do that doesn't mean you have to feel guilty about doing it yourself. Don't create a life you love and then not allow yourself to enjoy it. THAT is bonkers. I'd say do even more of it. Have even more adventures. Dance, laugh, paint, love out loud. And celebrate the whole lot of it. The glorious experience of being alive and being you.

I'd tell myself to join hands with all the others out there creating lives out of the stuff they love and celebrating it. I'd tell myself to full on party with them, keep that party expanding and the door open to anyone that wants to join, but not to worry if people don't choose to. Let them be.

So my question to you today is...what would you do?

What if we were to find out that that IS what we're here to do - to enjoy life, really experience it, follow our hearts, do what makes us come alive? What if you were told that your job on this earth was to make YOU happy, discovering and doing the things you love?

What would you do differently?

Click reply to let me know."

And so, six years later, let's get this conversation going again. Let us know, by leaving a comment below, what you would do differently if your whole purpose on earth was simply to ENJOY yourself and all that life has to offer. And let this be the start, like it was for me six years ago, that you begin to make YOU a top priority in your life.

x Selina

P.S. If you know someone who also has a tendency to put other people's needs before their own and run themselves into the ground with it, then forward this onto them too ;)


Self-love for beginners



All too often we find people scrunching up their nose at the mention of self-love, as if it’s a bit cheesy and self-indulgent. But learning to love yourself is one of the most powerful and important things you can do in life. Your heart is your power and when you become the source of love in your own life it changes everything. Your relationships, your career, your health – they all flourish when you start to love yourself.

But while we all know deep down that it’s important to love yourself, we find the area that people get most stuck on is actually knowing how to do it.

At Project Love, we like to look at self-love as an art that can be practiced and mastered over time. When we practice self-love, we cultivate a loving and healthy relationship with ourselves and something magical happens – we become our own best friend.

As Oscar Wilde once said, “to love oneself is the beginning of a lifelong romance”.
So how do we start that romance? How do we learn to love ourselves?

Well here are 7 ways you can start practicing the art of self-love straight away:

1. Nourish yourself

If you’re totally new to the practice of self-love then start with focusing on nourishing yourself. Nourishing your body is the most basic form of loving yourself, so this week become mindful of what you put in your body – give it what it loves. Start your day with a green smoothie, treat yourself to a raw chocolate snack and make time to cook yourself a nutritious dinner full of superfoods. The way we feed ourselves reflects how we love ourselves. So get good at nourishing yourself and you’ll lay strong foundations to self-love.

2. Take yourself out on a date

If you’ve never taken yourself out on a date before then make this the month that you do it. Solo-dating is all about spending quality time with yourself and doing something special, just for you. It is one of the most powerful (and fun) things you can do when it comes to practicing self-love. By doing something special for yourself – something you’d only normally do with someone else – you’re giving yourself the love and attention you’d normally only give out to others. You’re finally turning your love in on yourself. We’ve had clients do anything from treating themselves to coffee and a cake at their favourite cafe to taking themselves away on a spa weekend. Whatever people do, they always come away buzzing from it.

3. Start a gratitude journal

It has been proven that just by writing down 5 things that you’re grateful for each day, you can train your brain to be more positive, treating yourself to an overall feeling of happiness. It is a key tool when it comes to practicing self-love because it has us step into an attitude of gratitude, love and abundance.

So buy yourself a notebook and at the end of each day, for the next week, write down 5 things you’re grateful for and see how good it feels to end your day this way.

And as well as giving thanks for things that have happened to you that day and the people in your life that you’re thankful for, also include yourself in your gratitude practice. Find at least one thing you can thank yourself for each day and you’ll see your relationship with yourself shift into an incredibly loving place.

4. Make your body happy

It is essential when learning to love ourselves that we focus plenty of time and attention on our bodies. How we feel in our bodies directly affects how we feel in ourselves. Often feelings of loneliness and lack of love actually stem from our own disconnect with our bodies. You want to keep that gorgeous body of yours feeling energised and full of vitality. So it’s important that as part of your self-love routine you do things that make you feel great in your body; whether that’s yoga, running, 80’s Aerobics or dancing like Beyonce at Frame Rave (a particular favourite of ours)!

5. Express yourself

It’s so important to find ways to really express yourself and feel free to be totally you. Whether it’s dancing, writing, singing, painting, acting, sculpting, cooking, making music, sketching, DJing, pottery or poetry – everyone has something that does it for them. It’s often something we did naturally as children. It’s always something that makes us feel fully alive.

So what is it for you? When do you feel you can really let go and be who you truly are? If it’s not something you do at the moment, then think back to earlier years. What makes you come alive and really connect with the deepest parts of yourself? Now go and make time for it in your life. Whether it’s unleashing your inner Rihanna on the dance floor, singing like no-one’s listening or painting in big bold brush strokes, just for the fun of it, it’s essential that you make time to do the things that allow you to really express yourself from the heart.

6. Write a loving letter to yourself

Pick up a pen and with the same love and fondness you’d write to a dear friend, write a letter to yourself. Write about the things in your life right now that make you happy and the people in your life that bring you joy, inspiration and kindness. Reflect on how you’re feeling, give yourself a pep talk if you feel you need one and document your dreams and wishes for the future. If there’s something in your life that you’re struggling with at the moment, see what advice and encouragement you can give to yourself, celebrate your achievements and sign your letter off with love. Then pop that letter in the post and enjoy receiving it a couple of days later!

7. Shower yourself in feel-good vibes

We have far more power than we often realise to generate the feelings we want to experience in life, no matter where we are or what’s going on around us. We just have to learn how to tap into those feelings. An easy way to do it is to think back to a time in your life where you felt full of joy, happiness, peace or fulfillment – whatever it is you want to feel – and then find a photo of you from that time that really reminds you of what it was like to feel that way, so much so that you start to feel that way again just by looking at the photo.

Now put that photo somewhere so that you’ll see it every day: save it as your Facebook profile picture, your phone wallpaper or just print it out and stick it up on your bathroom mirror. Whenever you need a boost to your day, take a look at that picture and let yourself bathe in those feel-good vibes.


PODCAST: Why ritual is so important to us and how to bring it back into our lives

I am so excited for you to listen into today’s podcast, because this week I got to interview the wonderful Tiu de Haan - a celebrant, writer and full-time inspiration when it comes to weaving ritual simply, but powerfully, into your life.

We first came across Tiu a few months back when we watched her TED Talk ‘Why ritual is still important’. I was so inspired and moved by what she was saying that I tracked her down and sent her an email saying ‘you’re amazing, can I interview you for Project Love pleeeeease?!’ and a few weeks later we were sitting in her flat in north London getting deep into conversation.

We talked about everything from why ritual is so important to us as humans, to what it was like marrying a woman to herself, how we can create simple rituals for ourselves in our own lives and the difference it can make when we do that…

I loved every minute of it and found that the more you hear Tiu talking about ritual and the power of it, the more you realise how important it is for all of us to get ritual back into our lives.

So download it here and as you walk to work, cook your dinner or get ready for bed, hit play, have a listen in and then come back here and let us know what you thought.

x Selina


P.S. For more Tiu wisdom and love, check out her TED Talk 'Why we still need ritual', her posts on ritual for Huff Post (she is a wonderful writer with a book on its way) and of course her website.



PODCAST SHOW | Top 10 Lessons Learnt from 28 Days of Self Love

We practiced self love for 28 days straight, along with nearly 1,000 other ladies all over the world (from London to Tel Aviv and Argentina to Arizona) as part of our campaign '28 Days of Love' (which launchd on Valentines Day this year) .

What we discovered really surprised us! One of the biggest learnings was how much our ego resists anything new and positive in our lives. Check out our podcast to find out more and hear our top 10 lessons learnt 


As always, we'd love to hear what you think (leave us a comment below / tweet us) and if you like it, share the love with the other wonderful women in your life

X Vicki and Selina



Why it’s good to sulk in the name of self-love

When it comes to self-love we can all too easily fall into the trap of thinking that it is about feeling happy and positive twenty four seven.

That that is somehow the goal.

To never have a bad day and always have a smile on your face.

But being positive and happy 100% of the time is unrealistic and not at all what self-love is about. 

Try being happy and only ever having positive thoughts and feelings and you will suffocate yourself.

Self-love is not about being happy all the time. It’s about being real - tweet it!

So when you’re having an off day and feeling crappy, the self-love way is not to try and run from it or cover it up (that will actually just make it worse). The self-love way is to lean into it, sit with whatever you’re feeling. Embrace it. Welcome it in.

Because as you embrace and honour how you’re feeling, you embrace and honour you. As you lean fully into how you are feeling, you lean more fully into you.

And that is what self-love is all about: accepting yourself fully, exactly as you are and exactly as you are feeling, in any given moment. 

But even more than that, really feeling your feelings gives you power. 

Because when you listen in to your feelings, without judging them or running from them, and instead ask 'Where is this coming from? What can I learn?' you will find that these feelings can act as powerful guides - showing you where you need to change something - either in your life or in your attitude. Or where you simply need to practice more self-love.

Using your negative feelings in this way is a key tool in creating and living a wholehearted life. 

It's also incredibly liberating. There is something deliciously rebellious about being allowed to sulk in the name of self-love.

 So next time you wake up on the wrong side of bed and feel in a funk. Don’t fight it. Lean into it. Wrap it up in love and discover what these feelings are here to teach you...

Here is an exercise to help you do it:

Step 1: Let yourself FEEL how you’re feeling

Take a moment to sit quietly with your eyes closed.Then say out loud how you're feeling:

'I feel... <insert feeling>'

Keep repeating it, gently, over and over and feel the weight of it lifting as you start to fully embrace how you're feeling without resisting it, judging it or making yourself feel bad for feeling it.

Step 2: What is triggering these feelings?

When you’ve got comfortable with how you’re feeling and have fully allowed yourself to be with it, then you can explore where these feelings are coming from, what they are showing you and what you can do about it.  

It might help to write things down as you do this.

Here are some questions you can use to help yourself identify why you are feeling like this, what has triggered this feeling and what you can do about it. 

·      Where is this all coming from?

·      Did something specific happen that made you feel this way?

·      Is there an area of your life that just isn’t making you happy?

·      Has someone hurt or upset you with something they have said or done (whether they meant to or not)? 

·      Are you the one making yourself unhappy with unrealistic expectations, by being too harsh on yourself, piling on pressure, comparing yourself to others, criticising yourself?

·      Are there things out of your control that are upsetting you?

Step 3: What can you do about it?

Once you’ve identified where these feelings are coming from, ask yourself what can you do about it? How can you deal with this situation in a positive and loving way?

·       Is it time to bring about a change in your life, big or small? What can you do to get that started?

·       Is there something missing from your life that you need to bring into it, like creativity, a daily spiritual practice or exercise? What can you do to get that into your life starting this week? 

·       Has someone hurt you and you need to have a conversation with them? How can you approach it with love and compassion?

·       Have you been hurting yourself by being too harsh on yourself, comparing yourself to others or putting unrealistic expectations on yourself? If so, how can you make it up to yourself? What messages of love, support and forgiveness can you offer yourself right now? 

·       Do you need to simply surrender and accept that there are things right now that you cannot change? In which case what can you do to give yourself the love, nourishment and support you need, as you go through this challenging time?

Once you have come up with a positive step you can take, all is left is to go and do it. 

It is a simple practice but so powerful and  as you get more into it you will find that you start to actually value your funky days and those negative emotions and  will stop seeing them so much as 'negative' and you'll start seeing them more as feelings that are here to guide you.

So give it a go next time you are feeling sad, upset or angry and let us know how it goes!

X Selina


50 ways to practice self-love

In 3 years of helping women get ready for love and make love last, we’ve found that success and confidence in love usually boils down to one thing: Self-love.

But while most of us know that self love is important, the challenge is knowing HOW the hell to actually do it!

So to celebrate the day of lurrrrve, we’ve compiled 50 ways that you can start flexing that self-muscle and make Valentine's Day all about YOU. Because you are really really awesome.

  1. Buy yourself flowers
  2. Make yourself a playlist that makes you happy
  3. Take yourself off to an exhibition
  4. Cook a delicious dinner just for you
  5. Treat yourself to a bubble bath and a good book
  6. Wear bright red lipstick for the day
  7. Enjoy a Sunday lie in
  8. Walk in the park listening to an audio book
  9. 20 mins meditation snuggled up in bed
  10. Write a love letter to yourself
  11. Take a nap
  12. Visit a place that inspires you
  13. Pyjamas and trashy mags night
  14. Walk along the canal
  15. Write down 10 things you’re grateful for today
  16. Take yourself out for tea and cake
  17. Breakfast date with yourself
  18. Make yourself a superfoods smoothie
  19. Eat ice cream in bed
  20. Dance round the flat
  21. Sing in the shower
  22. Watch a TED talk to feel inspired
  23. Go to a yoga class
  24. Cycle to visit a friend
  25. Treat yourself to a massage
  26. Catch a morning dance class before work
  27. Learn to roller skate in the park with friends
  28. Do your nails (or get them done)
  29. Have a craft evening - make something for your home
  30. Buy yourself a box of dark or raw chocolates
  31. Listen to an uplifting podcast on your way to work
  32. Start reading a new book
  33. Watch your all time favourite film
  34. A night playing or listening to live music
  35. Make yourself breakfast in bed
  36. Enjoy a rom-com and a pamper night
  37. Try out a new recipe
  38. Borrow someone’s dog for the day
  39. Morning run
  40. Buy yourself a gift for £10
  41. Sunday papers in PJs
  42. An afternoon taking photos of things you love
  43. Evening without phones, laptops, ipads, TV - anything with a screen!
  44. Have an hour longer in bed
  45. Take a trip to a place you’ve always wanted to visit
  46. Walk around all day like you’re Beyonce
  47. Treat yourself to a solo date at the cinema
  48. Do something that makes you laugh
  49. Snuggle in with a cup of tea in bed
  50. Buy yourself new lingerie

And with that, a very happy happy Valentine’s from us!

We’d love to see what you get up to - let us know on Facebook, Instagram or Twitter using the hashtag #28daysoflove2016

x Vicki and Selina


Self-love: a Mama’s Secret Weapon


Brene Brown said it: “You can only love your child as much as you love yourself”


Whether you’re a mother or not, that statement is a hard one to swallow.

Because most of us know that the love we want to give to our children is far more than the love we give to ourselves.

And it’s really no surprise. Because most of us have not been brought up to recognise the power and importance of self-love, even less so when we become parents.

As mothers we are hard-wired to believe that to be a 'good' mother we should think only of our children. That we shouldn’t need to practice self-love, that we shouldn’t need anything more than the fulfilment of being a mother. Our families come first and our role as mother should be all the fulfilment we need.

But that couldn't be further from the truth.

A mother who doesn’t feed herself up on love and who doesn’t practice powerful self-care, isn’t some kind of dream mum. She is a mother on a short fuse, a mother who will get easily frustrated and secretly resentful at the demands of her family, a mother who will burn out on a regular basis and have little to give at the end of the day, to herself, her partner or even her kids.

Neglecting her own needs so that she can focus on the needs of her children, sacrificing her own happiness so that she can be the ‘good’ mother, doesn’t work.

What works is learning to love yourself. To take that delicious and abundant love that you pour into your children and turn it in on yourself too.

Because a mother who looks after herself and her needs, who nourishes herself, who takes care of herself and who feeds herself with love, is a mother who is happy.

And a mother who is happy, creates a happy and healthy home for the rest of her family.

Self-love is this mother's power.

She knows that when she is practicing self-love and self-care, she is filled up and has plenty of time and energy to give to her family. She knows that when she is taking care of her own needs she is much better at recognising and taking care of the needs of those she loves. And above all, she knows that when she is practicing self-love, she is showing her children how to do it too. And that is the greatest gift you can give to any child, because it is the key to a happy and fulfilled life.

So practicing self-love and deep self-care when you are a mother, isn’t just a nice-to-have and it certainly isn’t self-indulgent. Quite the opposite. Learning to love yourself as a mother is the best thing you could possibly do for you and your family.

So how do you do it? How do you learn to love yourself?

Well, at Project Love, we get people started on what we call ‘Daily Acts of Love’: doing just one conscious, loving thing for yourself each day.

It could be making sure you feed yourself with a nourishing breakfast as well as the kids, treating yourself to a soak in the bath at the end of the day, buying yourself a bunch of flowers.

Just doing that one loving thing for yourself each day makes ALL the difference. Because with each act of love, you are giving yourself the message that ‘I matter, I care, I am loved’. And that alone can change everything.

It really is that simple and that powerful.

Which is why we have launched #28DaysofLove2016 - a free self-love campaign that gets you into the habit of doing one loving thing for yourself every day and discovering just what a difference it makes when you start to do that.

It kicks off this Sunday and we want to invite mums everywhere to join in.

So pop your email below, send this post around amongst the mamas that you know and let's start teaching our kids how self-loving is done!

X Selina

(Co-founder of Project Love and mama to little Sammy)

You can also grab your free Self Love for Busy Women audio workshop here.


We are hijacking Valentine's Day with #28daysoflove2016 - JOIN IN!

Waaaaaaah we are so excited!

It’s almost Valentine’s Day and as ever we have hijacked it.

And this time we have gone ALL OUT and created something really special for you all.

Get ready for...

#28DaysofLove2016 is our brand new online campaign designed to get you, and all the amazing women you know, hooked on self-love by discovering how simple and how powerful it really is.

Because what we’ve found is that whilst we know that self-love is important, the challenge is knowing HOW the hell to do it. And that is what this campaign is all about. It will show you how to start exercising that self-love muscle so that it becomes a natural part of your day to day.

It’s super simple to use and really fun to do.

And it's free!

Check it out over here

We genuinely cannot wait to do this course ourselves and we hope you’ll join us!

All you have to do is pop your name below and you're ready to go!

x Selina and Vicki


Sunday is for simple pleasures

We'd like to invite you today to join us in a Sunday ritual that we've really got into recently:

Turning Sunday into a day for simple pleasures.

Simple pleasures are the little things in life that tend to have a timeless quality to them: buying fresh flowers, having breakfast in bed, a long soak in the bath, curling up on the sofa to read a book, baking a cake, a walk along the river, a yoga class, an afternoon of dancing around your living room to your favourite music...etc.

Treating ourselves to regular simple pleasures is a great way to keep that self-love muscle in shape.

And in the mad rush that life can so often become, making Sunday a day for simple pleasures literally has us stop and smell the roses. It brings us into the present, makes us grateful for the little things in life and has us make time for them.

Last Sunday we asked the ladies in the Love Tribe what simple pleasures they had been up to and here are just some of the answers we got...

"Treated myself to a facial and cooked a fave dinner - I feel very content and grateful for life today"

"Added chocolate chips to my pancakes"

"Sat in a cafe for a couple of hours and browsed online potential vacation spots"

"Run with friends this morning and massage this afternoon"

"I just got in from panorama bar and danced on my own for hours! Loving it"

And so today we want to invite you to join us in this new Sunday ritual too:

Take a little time out today and do something simple for yourself that gives you pleasure.

And then come and let us know over on the Love Tribe (our gorgeous FB group) what you got up to.

Ooh and share photos of you enjoying simple pleasures with us over on instagram @loveprojectlove using the hashtag #sundayisforsimplepleasures

And let's get everyone making Sunday a day for simple pleasures.Spread the love by sharing the image above on instagram, twitter or FB (and share a link to this post) and let's get everyone into it.

Let's make every Sunday a day for simple pleasures!

x Selina

P.S. The LOVE TRIBE is our private gang on FB where ladies like you gather to talk about love. If you're not yet a member, then just click here and ask to join and we'll welcome you in!